Don’t lose sales because your Advert is missing these 5 key elements

Advertising takes the largest share of budget in most businesses. At the heart of advertising is the ADVERT, which determines the success or otherwise of your campaign. Honestly, Advertising is very expensive, therefore you need to get value for your money, which is only possible after conducting research on what the market needs, what your competitors are doing […]

Having a successful political campaign in Kenya

Here’s what most people don’t know about Barrack Obama: 5 years ago on the 4th of April 2011 Obama announced he was running for re-election. Problem was, his approval rating was at an all-time low. It seemed as if America ‘HATED’ him and would lose the election. But this wasn’t the case. He still won. Easily. How? By […]

Is your website doing you any good? 6 key elements

Not too long ago having a website was a badge of honor and a sign of having a successful business. It used to cost an arm and a leg to develop and set up a website. But today, websites are affordable and sometimes free. A website is your calling card, brand, and your 24/7 marketing machine. […]

Facebook rolls out new business pages layout emphasizing on the cover image

Facebook have rolled out a new business pages layout. The new layout gives the cover image more emphasis. You can now use your cover area as advertising billboard. Previously the cover image was overlaid by the profile image and menus which has been moved to the left of the new layout. This change was long […]

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