June 27, 2017
6 Reasons why businesses redevelop their websites
A website is your business opened 24 hours, 7days a week.
It needs to have necessary features to help you sell your products or services online.
Just as a car require regular servicing to keep it in good condition.
Your website also needs a regular reevaluation to know if it’s fulfilling your business goals or not.
If your website doesn’t fulfill your business goal, you may decide to go for minor updates or go for a website redevelopment.
During my work, I have found below to be the common reasons why businesses approach me to redevelop their websites.
1. Non-performing website.
Today’s websites are assessed on the value they bring to the business rather than the beauty.
A website that never gets you sales leads is dead and you need to consider strategic redevelopment to encourage engagement from the visitors.
2. It’s difficult/impossible to update the website
Online visitors like active websites where they can always look forward visiting to get fresh content.
As a business, you need to be able to manage your website and regularly provide fresh content for your visitors, without the need to hire a website developer.
In the past websites were managed by developers who understood web programming.
But since the introduction of content management systems, website management is easy-peasy and doesn’t require any special skills.
Therefore at this stage, if you still consult your developer whenever you want to update your website, this is a sign you need to upgrade your website.
3. The website is not mobile-friendly
Am sure most of us at one point had an experience with a website where you had to keep scrolling left and right to view content on a mobile device.
Such websites are not mobile friendly and they are annoying to navigate.
Mobile friendly website seamlessly adapt to the device used to access it. The content fits on the screen without having to scroll right or left to view it.
There is loads of information out there on this subject, but to summarize it all, if your website is not mobile-friendly it will negatively affect user experience on your websites, help you loose visitors and lower your search engine ranking.
You can check if your website is mobile friendly here If it’s not let’s talk on redevelopment or creating a mobile website.
4. Poor user experience.
Great websites are developed with the end consumers in mind.
The first stage of website development is to identify your target audience, what they will look for in your website and how you will provide that information.
Following this process will ensure you give your visitors what they need in the best possible way, hence improving their experience on your website.
Poor user experience on your website may include;
- Difficult to navigate the website,
- Improper use of colors you end up hurting your visitor’s eyes,
- Important content is hidden in other pages.
- Links not working.
- Website loading very slow.
- Website conversion tools e.g. Forms not functional
To assess your website user friendliness you need to ask your visitors to give feedback either through a form on the website, via email, face to face conversation or via call interview.
This feedback will help you improve the overall experience on your website.
Based on the feedback you can either update the website or opt for a new website.
5. Outdated look
According to a study done by Stanford University, people will judge the credibility of your business based on the design of your website.
Your website needs to make a great first impression and look trustworthy.
On average the lifespan of a well-designed website is 3 to 7 years, after which you can opt to update your website or do a complete overhaul.
For instance, compare how Facebook used to look like 10 years ago and now, you can see they look completely different.
Businesses grow over the years, one the best way to showcase this is by the change of the online assets including the website.
6. Need to add new technologies and functionality
As the technology evolves, you may find the need to upgrade your website to include latest features.
For example, you may decide to include e-commerce functionality which might need a new website optimized for the new business goal among other features that you might need.
I will leave you with before and after screenshots of some of the website that I have helped change their look and functionality.
Click to view a large image on a different tab.
Victoria Furnitures Ltd website redevelopment.
Yoani Yappaville website redevelopment.
Sketch studio Kenya website redevelopment.