May 19, 2014
Create a selling Business card in Kenya with these 6 tips
Your business card isn’t just a calling card, it’s a snapshot of your brand, “It’s a tiny piece of your personality,”.
A business card introduces your brand to the world.
The perfect business card is intended to be an experience to the receiver and a source of information.
Creating the perfect business card is a matter of finding the right balance between the experience and information.
Here is a compilation of some tips to consider for your business card design.
1. Keep it simple.
A business card packed with lots of information, images and multiple colors is more confusing than helpful.
You should aim to keep your business card simple with easy to understand the flow of information.
Today’s business cards feature a clean design with legible fonts inspired by the “flat design”.
Flat design is characterized by a minimalist look. Instead of shadows or 3-D effects, flat design features strong lines; solid, saturated blocks of color; and creative use of typography.
2. Focus on branding.
Branding is simply your brand identity which includes the logo/symbol, business name, brand colors and brand font type.
To make your brand memorable you have to keep the brand element constant in all your stationeries and publication.
Your business card should convey your brand at a glance.
The logo should be prominent and the overall feel of the card should harmonize with your brand elements i.e. colors and font style.
3. Print double-sided or single?.
How do you reconcile simplicity with the need to include your business website, office and cell numbers, email and tons of social media handles on your card?
Try to keep the front of the card clean with just the logo, the business name your title, your contact details and put the other details on the back.
4. Choose the right font.
Clean, sans-serif fonts fit into the flat design trend. They look modern and are easier to read.
Use fonts at least 12 points or larger. Consider how your fonts stand out against the color of your card—if they’re too similar, the card will be hard to read.
In contrast to minimal fonts, another hot trend is fonts that look handwritten; these can work great for a business that prides itself on unique, quirky or artisanal products.
5. Spend more on quality.
By spending a little more on high-quality elements for your business card such as handmade or textured paper, rounded corners, colored edges or embossed print.
You make the business card memorable.
People love to keep & share a unique business card with their friends, which will help in your marketing.
6. Get professional help.
You can pick business card design using online templates or use inbuilt templates in Microsoft Publisher or other softwares.
But it’s worth spending a bit more to get something uniquely yours.
A professional graphic designer will work with you to come up with a unique design for your business card.
At a bare minimum for most cards, you’ll want to include your name and your company name, what you do, and your basic contact information (phone, email and website address).
Other information you might consider including Street address, Twitter username, Professional certifications or memberships, A tagline or slogan.