A brochure is a very important marketing tool for your business.
It needs to be simple and delivers its purpose. Everyone wants to make a great brochure BUT what makes a brochure great and stand out?
Define the use of the brochure
Why do you need a brochure? A brochure can be used for many purposes such as to promote a product, as a questionnaire, provide basic information about the company e.t.c. sit down and give reasons why you need the brochure. The purpose will influence the design e.g. if you want a product promotional brochure it will use bold colors & typeface whereas an office brochure about your company don’t need to have those flashy fonts and colors.
Limit your fonts
Aim at a maximum of 3 fonts in your brochure, i.e. for the heading, subheading and body. People think they need to find a headline font nobody has ever used before. The more fonts you use the more confused your brochure looks, fewer fonts will help you achieve consistency which will ease reading the content.
Keep brochure design concepts clear and simple
Sometimes the simple ideas are the best. You dont have to use alots of cliched images to get a particular point across, it might be better to use a typographic cover instead.
Its time to put your ideas to paper
Try visualizing how you want your brochure to look like and you can achieve this by simply drawing or sketching. Brainstorm as many ideas as you can and finally settle on one and it can be helpful at this stage if you look at other companies brochures it may give you ideas.
Keep what works
Don’t try to be different just for the sake of it when you’re thinking of how to design a brochure that gets noticed. For example, Helvetica is used a lot, and why Rockwell is a good headline font.
Make a good first impression
Brochure designs need to fit in with what the client does as a business. Charities don’t want luxury brochures that’ll make people think they’ve spent a lot of money on them, whereas a new product might need a brochure that looks amazing on an exhibition stand beside it.
Look for high resolution picture to ensure best quality when printed.