Toyota hiace van branding


Logo & Branding



Turtle Wax Kenya

The brief

The client Turtle Wax Kenya had purchased a Toyota Hiace van.

The van is to be used for product deliveries. As part of their marketing efforts, they required a creative input in branding this van.

The client’s objective was to make people aware of the Turtle Wax Brand and get people to call, email or visit website.


Turtle wax is a global brand with very strict brand guidelines.

We came up with two branding options for the sides which is the main focus point.

The first option was a solid brand color implementation with the relevant call to action.

And the second option explored a fun, eye-catching look.

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