Brand Identity redefinition
Having a logo is your first block in building your brand.
Unfortunately, when starting a new business less emphasis is put on the brand identity which I understand due to limited resources and the burning desire to start as soon as possible.
With this project, the client had a logo they have been using since launch. They wanted a branding proposal based on the logo for a consistent feel of the brand.
However, we faced numerous difficulties in trying to come up with the proposal.
For this reason, we modified the scope to include redefining the logo to simplify it for clear communication and make it easy to use on any application while remaining legible.
The new branding concept has a brand pattern that includes some of the client’s branding products and a simple wave graphic.