September 11, 2018
Corporate Vehicle branding in Nairobi, Kenya (5 TIPS)
Before you began searching the internet regarding vehicle branding in Nairobi, Kenya
You had a rough idea of what you want.
This article will help you further understand vehicle branding.
If this is not what you were looking for, this is the right time to know each other 😉
What is Vehicle branding
Vehicle branding is the act of covering your vehicle with graphics, it could be for aesthetic or marketing purpose.
It could be a simple sticker on a vehicle or a complete vehicle wrap.
For the sake of my audience, these tips will focus on vehicle branding for marketing purpose.
Vehicle branding goals
Every branding tries to achieve any of the two key objectives;
- Create awareness of the brand to people who have never heard about the business, products and services.
This is awareness focused without requesting the audience to buy or any other aggressive call to action.
- Reinforce your brand. This is mostly for well-known brands. The goal is to keep the brand in the customer’s mind during their next purchase. The branding could include; offers, new product or services, and others.
As you think through your vehicle branding, identify what you intend to achieve.
Its recommended you work on fulfilling one goal BUT if you are a marketing ninja, you can target more than one goal.
Management versus marketing team branding.
In any business there are two groups of employees in regard to vehicle branding;
- Management team– These are management employee who makes decisions on the business direction. They spent most of their time in the office and boardrooms.
- Sales and marketing team – These are employee involved in the sale and marketing of the business.
For the management team, most of them have personal vehicles which they prefer using.
If they are allocated official vehicles based on their role they require mild branding unless it’s a special occasion.
A logo or any other brand identity is good enough for them.
On the other hand, Sale and marketing team are the guys in the field.
They are actively involved in selling, delivering and marketing your business.
Their vehicle branding should be your primary focus to market your brand, products or services.
Use their vehicles as a moving billboard for your business which you can use for marketing purposes.
For most outdoor advertising you have between 2 to 5 seconds to grab the attention of your audience.
You branding have to be clear, simple, bold and easily noticed from a distance to get the attention you need.
Vehicle branding is an extension of your brand.
You need to be consistent in the use of brand message and assets such as color, typeface, illustration, images or any other brand assets you have used before.
Consistency makes your brand memorable to your audience.
You have to stand out from the crowd.
To achieve this you need to look at what your competitors are doing.
This will helps you differentiate yourself in the market and come up with something unique.